Paid ads for local service businesses
We Fill Your Calendar. You Answer Your Phone.
CHESSON builds the offer, the funnel, the ads, and the follow-up that turns new leads into booked appointments. You keep doing the work you are actually good at.
Ads start producing leads in days, not the six months it takes SEO and organic to move.
You work directly with the people running your account. Nothing gets handed to a junior and nothing gets relayed through an account manager.
The leads are already out there. Most of them never turn into work.
Most businesses do not have a traffic problem. They have a leak. Someone enquires at eight at night, nobody gets back to them until Tuesday, and by then they have booked with whoever answered first. Spending more on ads over the top of that just makes the leak more expensive.
Leads go cold before anyone calls back
A new lead is worth the most in the first five minutes and almost nothing by the next morning. Whoever answers first usually wins the job.
Follow-up stops after one attempt
Most people who eventually book needed three or more touches. Almost nobody gets past the first one before the lead is written off.
Nobody can tell you what actually worked
Without tracking from lead to appointment, every decision about where the money goes is a guess dressed up as a strategy.
The mechanism
Here is exactly how it works. No black box.
There is no secret in any of this. It works not because the method is hidden, but because almost nobody runs all of it, properly, for ninety days straight.
The install
Offer engineering
We turn what you sell into an offer worth responding to. This is why most ads fail before a dollar is spent.
Funnel and landing page
A page built to convert the traffic, so the clicks have somewhere to go.
Ad account, pixel, and tracking
Set up properly from the start, because what cannot be measured cannot be improved.
Creative production
Your first six ads produced and shipped. No creative, no campaign.
Campaign build and daily management
The actual advertising, built and managed every day. Not set up and left alone.
And the four things that make leads turn into appointments
Leads arriving is not the outcome. Leads getting answered and booked is the outcome. This is the part most agencies leave to you, and it is where the money is usually lost.
Speed-to-lead auto-response
Every new lead gets an instant reply, because leads go cold in about five minutes.
Text-first follow-up sequences
Most leads need three or more touches before they book. The sequences run whether or not anyone remembers.
The phone script
So a lead that took real money to generate does not get lost on the call.
Weekly numbers scoreboard
“Is this working?” answered with data instead of a feeling.
That is the whole mechanism. You could build it yourself. Most owners do not want to, and do not have the time to keep it running once it is up.
One offer. One system. Ninety days.
The 90-Day Booked-Out Install
Everything above, built and run for you. A daily Loom walking through what changed, plus a weekly call. No packages to choose between and nothing to manage on your end.
- Your minimum ad spend
- $3,000 per month. Ad spend is the client's money, paid to Meta, in an account the client owns. It is never paid to CHESSON.
- Our side of the risk
- If we don't hit the number in 90 days, you get every dollar of your fee back. We set that number together on the call, in writing, before you start.
From first call to live campaign.
The growth call
30 minutes
We go through how you get work today, what you want more of, what you can service, and what you can put behind ads. If it is not a fit, we will say so on the call instead of selling you something that will not work.
Build
Roughly the first two weeks
Offer, funnel, tracking, the first six ads, and the follow-up system all get built. All we need from you is access and assets. What you do not do is write anything.
Launch, then ninety days
The clock starts at launch
Campaigns go live and get managed daily. You get a Loom every day showing what changed and a call every week going through the numbers. The ninety days runs from launch, never from signature.
Built for local service businesses with margin and a calendar to fill.
These are common, not a list of requirements. The mechanics are the same anywhere a business sells a service locally and books appointments.
- Auto detailing
- Med spas
- Dog training
- Fitness studios
- Photography
- Home services
A good fit
- You sell a service with real margin and book appointments or estimates.
- You can fund the minimum ad spend for three full months without straining.
- You have the capacity to take on more work right now.
- Someone can answer a new lead fast, or you will let us automate it.
- You have been in business long enough to know what sells.
Not a fit
- You cannot commit the minimum ad spend for three full months.
- Leads will sit unanswered for hours and you do not want that automated.
- You are already at capacity and could not service more work.
- You want to approve every ad and every line of copy before it runs.
- You have been through several agencies and none of it was ever on your side.
- You are under a year old and still working out what you sell.
We would rather turn you down on the call than take your money and miss. A guarantee only works if we are disciplined about who we sign.
What we need from you
Short list, and all of it matters. The guarantee depends on these being held up.
- Answer new leads within five minutes during your stated business hours.
- Hold the minimum ad spend for the full period, with no pausing mid-flight.
- Provide ad account, page, and pixel access within five business days.
- Provide the photos and video we request within ten business days.
- Show up to the weekly call.
- Run the follow-up sequences as supplied, without rewriting them.
- Keep the advertised offer and price steady unless we agree to change it.
- Have the capacity to actually service the work.
About CHESSON
Built to be accountable, not to be big.
CHESSON was founded by Austin Chesson to do one thing properly: run paid advertising for local service businesses and own what happens to the leads it produces. The firm started in SEO, where it ranked a client first in their city inside thirty days. That is what led here, but CHESSON runs paid now, because it does the same job faster.
Senior attention on every account
The people who scope your campaign are the people who build and run it. Your account is never handed down to someone learning on your budget.
A capped roster
We hold the roster at 6 active clients. That is the number we can manage daily without the work getting thin, so when it is full, it is full.
Accountable to one number
Every report comes back to what a booked appointment costs you. Impressions and engagement are not the job.
Questions
What does CHESSON actually do?
We build and run the paid advertising system that fills your calendar. That means the offer, the landing page, the ad account and tracking, the creative, the campaigns, and the follow-up that turns a new lead into a booked appointment. You answer your phone.
Do you sell leads?
No. You own the ad account, the page, the CRM, and the customer data. Everything is built inside assets that belong to you, so if we ever stop working together you keep the system.
What kind of businesses do you work with?
Local service businesses that book appointments or estimates and have margin in the work. Auto detailing, med spas, dog training, fitness, photography, and home services are common, but the mechanics are the same anywhere a business sells a service locally. What matters far more than your industry is whether you can service more work and answer a lead quickly.
How much ad spend do I need?
A minimum of $3,000 per month. Ad spend is the client's money, paid to Meta, in an account the client owns. It is never paid to CHESSON and it is never refundable, because it was never ours. Below that floor there is not enough data to optimise against and the campaign cannot produce reliable volume.
How much does it cost?
There is a setup fee and a monthly management fee, and both are set on the call once we understand the business. We will not quote a number to a business we know nothing about, and we are not competing to be the cheapest option. Expect a real investment on top of the ad spend.
Do you guarantee results?
Yes, with conditions. If we don't hit the number in 90 days, you get every dollar of your fee back. What we guarantee is qualified leads at or under an agreed cost per lead, not revenue or closed jobs, because those depend on your pricing, your capacity, and how you sell. We set the exact number together on the call and it goes in writing before you start. Ad spend is never refunded.
CHESSON is early. Why should we trust you with this?
Fair question, and it deserves a straight answer rather than a dressed-up one. CHESSON does not have a wall of paid-ads case studies yet, and we are not going to invent one. What we do have is a mechanism we will walk you through completely before you pay anything, a guarantee that puts our fee at risk instead of your budget, and a capped roster so your account never gets handed to someone learning on your money. If that is not enough, wait until the numbers exist. We would rather earn the work than oversell it.
How fast will I see leads?
Paid ads typically start producing leads within days of launch, which is the main reason we run paid rather than SEO or organic. Getting to launch takes roughly two weeks of build. What takes the full ninety days is tuning cost per lead and lead quality down to something predictable.
What happens on the growth call?
Thirty minutes. We ask how you currently get work, what you want to grow, what you can service, and what you can put behind ads. Then we tell you honestly whether this is a fit. There is no presentation and no obligation.
Ready to stop guessing where the work comes from?
Thirty minutes on how you get work today, what you want to grow, and whether this is a fit. If it is not, we will say so and you will have lost half an hour.
We hold the roster at 6 active clients, so availability is limited by design.
Not ready to talk? get a free 5-minute teardown instead and decide afterwards.